The Vixen Programme is a hands-on mentorship for women who don't want to be empowered — they want to be formidable. Built and led by Dianne Silva, a woman who's done it.
You'll negotiate harder. Price better. Read a balance sheet without flinching. Walk into a supplier meeting and not be talked over. Know when to push, and when to walk.
The word has been weaponised in unhelpful ways over the years. Reclaiming it is the whole point. This isn't a pastel-coloured women's empowerment circle. It isn't motivational posters or hugs in a hotel conference room.
It's mentorship for women who want a sharper edge — who want to be feared in a boardroom in the best possible way: prepared, formidable, hard to outflank.
If you wanted to be coached, there are coaches. The Vixen Programme is for women who want to be mentored — by someone who has actually been in the fight.
You don't need to fit one of these boxes neatly. Most women see a bit of themselves in two of them.
You have a real idea or a side hustle. You have the grit, but not the playbook. You don't yet know what you don't know about pricing, structuring, suppliers, or saying no. We give you the playbook.
You're already running a business — often inherited, often alongside a husband, brother or partner whose name is on the door. You know the work. You haven't yet been given the seat at the head of the table. We help you take it.
You're a corporate woman ready to step out and build something of your own. You have skills, savings, ambition. But going from employee to principal is a different sport — and we're going to coach you through the rules.
This is the curriculum — what we cover whether you take the one-on-one path, the cohort, or the audit. We adapt the depth to your level. We don't water down the substance.
Cash flow, margin, working capital, what a P&L is actually telling you. No woman should be running a business and outsourcing financial confidence to an accountant or a husband.
How to hold a room. How to ask for the price and not flinch. How to handle the moment when someone tries to bulldoze you. This is where lived experience earns its keep.
Suppliers, systems, hiring your first person, firing your first person, the SOPs that let a business run without you in the chair every day. Operating muscle, not just inspiration.
Choosing the right entity, the basics of contracts, BB-BEE realities, when to bring in a board, when to fire one. The unsexy scaffolding that protects what you've built.
Imposter syndrome. The lonely middle of building something. Dealing with men who don't take you seriously — and the trickier problem of women who don't either. The stuff nobody puts in a brochure.
You pick the depth. We pick the rigour. All formats start with a free introductory conversation — no pitch, no obligation.
A small number of women per year. Deep, personalised, fortnightly working sessions for six or twelve months. You bring the business; Dianne brings the years. This is the front-of-house product — premium, intentionally limited.
Six to eight women, three to six months, mix of teaching and roundtable. Cheaper per head and the peer network you build with the other women in the room is half the value. Often the friendships outlast the programme by years.
One intensive engagement on your business. We look at everything — finances, ops, brand, people — and give you the unvarnished read on what to fix and in what order. Good entry point if you're not ready for a long engagement.
Once you've been through the Programme, you're in for life. Quarterly gatherings, a private channel, introductions, deal flow, a place to bring the things you can't say in front of your team. The long game — and arguably the real product.
Dianne built her own insurance brokerage from scratch into an operation managing more than R1 billion in client assets. She's turned around organisations other people had given up on. She has spent two decades in boardrooms — running them, not decorating them.
She's an MBA, Commander of the Order of St John, and currently President of a global sports governing body. She is the woman friends call when they need an honest answer instead of a comfortable one.
The Vixen Programme is what she'd want for her younger self — a mentor who'd seen the road, knew where the potholes were, and was generous enough to share a map.
If you don't see your question here, the introductory conversation is free. Ask it then.
Apply for the Programme. The introductory conversation is free, no pitch, and you'll leave it knowing whether this is the right next move for you — even if the answer is no.
Apply For The Programme